Year: 2025

What Is Social Commerce and Why It’s Trending

What Is Social Commerce and Why It’s Trending

In recent years, social commerce in India has exploded, transforming the way consumers discover and purchase products online. Unlike traditional e-commerce, which happens mainly on websites or apps,

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Email Marketing Tips: Subject Lines & CTAs

Email Marketing Tips: Subject Lines & CTAs

Email marketing remains one of the most effective digital channels for startups, small businesses, and D2C brands in India. Despite the rise of social media, email delivers a

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How to Use Storytelling in Brand Messaging

How to Use Storytelling in Brand Messaging

In today’s crowded digital world, every brand is competing for attention. Yet, what makes some brands unforgettable while others fade away? The answer is storytelling in branding. A

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DIGITASTRA Scaling Brand with Paid Ads

DIGITASTRA Scaling Brand with Paid Ads

In the fast-paced digital era, businesses can no longer rely solely on organic reach to stay competitive. Paid advertising has become a vital growth engine, offering brands a

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How to Build a Winning Social Media Strategy

How to Build a Winning Social Media Strategy

In today’s digital-first world, having a strong social media strategy isn’t optional, it’s essential. Whether you’re a startup, a small business, or a fast-growing D2C brand in India,

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SEO Trends for Small Businesses in India

SEO Trends for Small Businesses in India

The digital landscape in India is evolving faster than ever, and for small businesses, SEO is no longer optional, it’s survival. With search algorithms getting smarter, consumer behavior

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Top 5 Benefits of Content Marketing in 2025

Top 5 Benefits of Content Marketing in 2025

Content marketing in 2025 is no longer a trend it’s the engine behind sustainable digital growth. With search engines becoming more sophisticated and audiences craving value-driven content, businesses

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