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Blog vs. Video: Which Is Best in 2025?

Blog vs Video: Which Is Best in 2025?

The Content Showdown of 2025 The debate around blog vs video 2025 is more relevant than ever. With attention spans shrinking and algorithms constantly evolving, businesses are asking:

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Local Influencer Marketing for Indian Brands

Local Influencer Marketing for Indian Brands

In today’s digital-first economy, influencer marketing in India has moved beyond celebrity endorsements. Local influencers creators with deep connections in their regional communities are driving real engagement and

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A/B Testing Guide: Boost Conversion Rates Quickly

A/B Testing Guide: Boost Conversion Rates Quickly

Every click matters when you’re running digital campaigns. But how do you know if your landing page, ad creative, or call-to-action is truly effective? That’s where A/B testing

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The Ultimate Guide to UGC (User Generated Content)

The Ultimate Guide to UGC (User Generated Content)

In today’s digital-first world, audiences trust people more than polished ads. That’s where user-generated content (UGC) comes in. From Instagram reviews to YouTube unboxings, UGC has become one

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How AI Is Revolutionizing Digital Advertising

How AI Is Revolutionizing Digital Advertising

The world of digital advertising is evolving at lightning speed. With the rise of AI in advertising, businesses no longer rely solely on manual targeting or guesswork. Artificial

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What Is Social Commerce and Why It’s Trending

What Is Social Commerce and Why It’s Trending

In recent years, social commerce in India has exploded, transforming the way consumers discover and purchase products online. Unlike traditional e-commerce, which happens mainly on websites or apps,

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Email Marketing Tips: Subject Lines & CTAs

Email Marketing Tips: Subject Lines & CTAs

Email marketing remains one of the most effective digital channels for startups, small businesses, and D2C brands in India. Despite the rise of social media, email delivers a

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How to Use Storytelling in Brand Messaging

How to Use Storytelling in Brand Messaging

In today’s crowded digital world, every brand is competing for attention. Yet, what makes some brands unforgettable while others fade away? The answer is storytelling in branding. A

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DIGITASTRA Scaling Brand with Paid Ads

DIGITASTRA Scaling Brand with Paid Ads

In the fast-paced digital era, businesses can no longer rely solely on organic reach to stay competitive. Paid advertising has become a vital growth engine, offering brands a

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How to Build a Winning Social Media Strategy

How to Build a Winning Social Media Strategy

In today’s digital-first world, having a strong social media strategy isn’t optional, it’s essential. Whether you’re a startup, a small business, or a fast-growing D2C brand in India,

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